This site is still being prepared. Orders are not processed yet and nothing is charged.
← Back to overview
Module 1 · What is phishing and why does it work?

What is phishing, really?

🕑 2 min read
Goal of this lesson: You can explain in your own words what phishing is and why it's such a big threat to businesses and individuals.

Phishing is a scam in which someone poses as a party you trust — your bank, a supplier, a parcel service, your employer or even a colleague — to get you to do something you normally wouldn't: enter a password, transfer money, open an attachment or click a link.

The word comes from 'fishing': the scammer casts out some bait and hopes someone bites. There's no break-in through complicated technical tricks — the attacker simply asks you, wrapped in a believable story. You're not the target because you're a computer, but because you're a human being.

Why it's such a big problem

Phishing has for years been the number one way organisations get hacked and individuals lose money. The reason is simple: it's cheap, it scales endlessly (one email can go to a million people), and it targets the weakest link that no antivirus program can patch — the human behind the screen.

For a business, only one employee needs to click to put an entire network at risk: stolen login details, ransomware, or a fake invoice that gets paid. For an individual, one moment of inattention can mean a cleaned-out bank account or a hijacked account.

The good news: because phishing targets people and not technology, you can also arm yourself against it as a person. That's exactly what you'll learn in this course.

Remember: Falling for it is not a sign of stupidity. Phishing is designed to deceive exactly the alert, helpful and busy people. The shame people feel is the biggest danger, because it stops them from reporting in time.
Try it yourself
  1. Think back to a suspicious message you once received yourself (a 'parcel could not be delivered', an 'account blocked', a strange request from a 'colleague').
  2. Write down in one sentence what the message wanted you to do.
  3. Keep this. By the end of the course you'll recognise exactly why it was suspicious.
Check yourself
  • What is at the heart of phishing: a technical break-in or the deception of a human?
  • Why is a single clicking employee a risk to an entire company?
  • Why is shame after a slip-up dangerous?